Locate Any Recall in Under Ten Minutes.
An evening with UK food & beverage industry leaders.
The sector estimates a serious recall at £545,249 and needs an average of 4 hours to find out where affected stock has gone. Join a small group of senior F&B leaders for an evening of open discussion on how to prevent recalls, and how to bound the ones that do happen in under ten minutes.
- Thursday 8th October 2026
- 18:30pm til 21:30pm
- Winstanley House, Hinckley Road, Leicester, LE3 1HX
- Free to attend (registration confirmation needed)
- Limited to 20 Spaces
- Drinks, 3 Course Meal and Structured Roundtable Discussion
Request your place.
Twenty seats, one table. Tell us a little about your operation and we’ll confirm your place by email.
Free to attend · No sales pitch · Senior F&B operators only.
8th October
Thursday 8 October 2026
18:30 pm
Arrival, drinks and networking
20 Seats
Places available in total
<10 minutes
The trace time we’ll show you how to reach
A table of twenty, not an audience of two hundred.
Our new research with 502 UK food and beverage decision-makers found a sector that is confident, well-rehearsed and genuinely capable — and that would still need four hours to identify every affected batch, stock location and customer destination in a live recall.
This evening exists to talk about that honestly, among people who deal with it. It is deliberately small: one table, twenty seats, no stage and no slide marathon. You will spend the evening with peers who run chilled, convenience and ready-to-eat operations, comparing what actually works — and what quietly does not.
If you have ever wondered how long your own trace would really take, this is the room to ask in.
What you’ll take away.
Four discussion themes, chosen because they are the ones the research shows the sector is getting wrong.
Preventing the recall in the first place
Foreign material, undeclared allergens and labelling errors drive the majority of incidents. We’ll discuss where they originate and the controls peers have put in at goods-in, on the line and at the pick face to stop them reaching a customer.
Bounding the ones that happen
A recall run from the ERP identifies everyone who received the product — not who received the batch. We’ll work through how to narrow a withdrawal to the affected batch and stop destroying stock the incident never touched.
Getting the trace under ten minutes
A practical walkthrough of what has to be true for a full batch trace to complete in minutes: capture at goods-in, one system of record for physical stock, live ERP integration and automated first-expired, first-out.
An honest benchmark against your peers
See where your operation sits against 502 UK F&B businesses on time-to-trace, real-time visibility and manual reconciliation — and hear how others in the room are closing the same gaps.
How the evening runs.
An early finish, so it works around a working day and a drive home.
18:30
Arrival, drinks and networking
Informal introductions over a drink. No name badges, no breakout groups.
18:45
The research, in fifteen minutes
The headline findings from our study of 502 UK F&B decision-makers — the four-hour trace, the confidence gap and the half-million-pound exposure. Short, and then we stop talking.
19:00
Roundtable: preventing and containing recalls
The main event. A facilitated discussion across the table on what is driving incidents, what is making them expensive, and what has genuinely reduced them in your operations.
20:00
Dinner and open networking
Dinner with the group, conversation wherever it goes.
21:30
Close
“Our research shows that on average, a product recall can cost a business £545,249. That is a staggering amount, and that's not including the reputational cost as well.”
“For most of the businesses I speak to, the ability to quickly locate products that need recalling is primarily determined by their systems and integration. The wrong systems and poor integration leads to data silos. Ultimately, this leads to different areas of the operation being unable to find important information. Putting in suitable systems and integrating them across the business is one of the most important steps to improving recalls management.”
Edward Napier-Fenning
Business Strategy Director, Balloon One · your host for the evening
Who should come.
- Supply chain and operations directors
- Technical and QA / food safety leads
- Warehouse and logistics managers
- Managing directors of chilled, convenience and ready-to-eat manufacturers
Limited number of places per business, so the table stays varied.
The research behind the evening.
Trace Against Time: Closing the £545,000 Product Recall Risk in UK F&B is our 2026 study of 502 UK food and beverage decision-makers, conducted by Censuswide. It found near-universal confidence sitting alongside real weaknesses in the batch and expiry data every recall depends on.
Read it before you come — the discussion starts where the report finishes.
Twenty places. One evening. Bring your hardest questions.
Thursday 8th October 2026 · from 6:30pm · the Midlands · free to attend · Senior F&B leaders only
Questions about the evening? Get in touch or call 020 8819 9071.
Places are confirmed by email and are limited to twenty attendees. Balloon One reserves the right to confirm suitability, as the evening is intended for senior operators in UK chilled, convenience and ready-to-eat food and beverage businesses. The research referenced was commissioned by Balloon One and conducted by Censuswide among 502 UK food and beverage decision-makers (aged 21+) between 27.07.2026 and 04.08.2026.